The lips are silicone copies of the actual models' lips, and are included with bottles of Zima wrapped in plastic.
The silicone lips are then sealing in a printed plastic package along with an illustrated instruction manual that teaches the buyer "How to Kiss a Zima," because "Zima's taste is kissing taste". As the images show, the lips are supposed to be slipped onto the neck of a Zima bottle just below the top, so that they nudge up against the raised flange
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